LOUISVILLE, Ky. — Churchill Downs Racetrack is continuing its partnership with Ford, as the exclusive automotive partner of the Kentucky Derby.

The renewed partnership reinforces a longstanding relationship between the two brands. The updated agreement grants Ford exclusive automotive rights.

“Churchill Downs is thrilled to continue building our relationship with Ford Motor Company as an Official Partner of the Kentucky Derby and to expand our collaboration in exciting new ways,” said Casey Ramage, vice president of marketing and partnerships at Churchill Downs Racetrack. “The Kentucky Derby is built on tradition and long-standing partnerships, and Ford’s commitment to excellence and innovation aligns perfectly with the spirit of this exceptional event. We look forward to continuing to work together to deliver an unforgettable experience for Derby fans and guests.”

According to a press release, the multi-year agreement runs through 2029. Ford will expand its on-site footprint to include the naming of the First Turn Club. The popular location will officially be called the Ford First Turn Club.

Ford will also showcase luxury vehicle displays and brand-new Ford-themed fan experiences at key areas around the track, including the Paddock Plaza and VIP Gate.

 “At Ford our mission is to create tangible impacts on the communities where we work and serve,” said Phil O’Connor, director of global marketing communications, Ford Blue and Model e at Ford Motor Company. “Ford has a deep connection with the Louisville community. Our Louisville-based manufacturing facilities employ roughly 12,000 Kentuckians. Our heritage of capability, passion and innovation make our friends at Churchill Downs Racetrack ideal partners. We’re excited for this next chapter in our partnership and honored to continue supporting the bluegrass state.”

The automotive company will maintain existing sponsorship activations, including branding on the Kentucky Derby Starting Gate, presenting sponsorship of the Churchill Downs Barn Area, entitlement of a Derby Day race sponsorship, exclusive digital content and year-round vehicle displays at the racetrack.