LOUISVILLE, Ky. — The Kentucky Derby Museum announced the return of Derby in December on Tuesday, Dec. 3, 2024 from 9 a.m. to 5 p.m.

From families to fashionistas, historians to horse racing fans, the museum said there’s something for everyone in the 2nd annual Derby in December event.

This year, the museum is teaming up with Churchill Downs and the Kentucky Derby Festival to offer an all day, free admission event filled with Derby-themed activities, complimentary treats and the unveiling of a brand new exhibit. The first 100 guests will receive commemorative gifts.

The day begins with the grand opening of the museum’s new art exhibit featuring renowned photographer Dan Dry, who has captured nearly 50 Derbys. Titled “Through the Lens: Derby Moments by Dan Dry,” the collection will showcase iconic images and never-before-seen photographs that capture the magic of the Kentucky Derby.

“As we head into our 40th anniversary in 2025, it’s a joy to welcome the community into our doors to celebrate Derby in December,” said Patrick Armstrong, Kentucky Derby Museum president and CEO. “Our mission is to preserve and share Derby history, which is woven into the very fabric of Louisville and the community. We can’t wait to see everyone’s Derby outfits, share memories, and create new traditions that highlight what makes Kentucky so special.”

“The Kentucky Derby may take place once a year on the first Saturday in May, but around here it’s a year-round celebration,” said Mike Anderson, Churchill Downs Racetrack president. “We’re thrilled to partner with our valued neighbors, the Kentucky Derby Museum, to commemorate Derby in December and honor the upcoming 100th anniversary of the colorful and iconic phrase ‘Run for the Roses.’” 

The iconic phrase “Run for the Roses" was coined by former Churchill Downs president and sports columnist Bill Corum.

Adding to the all-day affair, the Kentucky Derby Festival will share a preview of the upcoming season, including the unveiling of the 2025 Pegasus Pin. It will also host giveaways and exclusive opportunities to purchase tickets for 2025 events.

“There’s no party like a Derby party and we love to celebrate the Kentucky Derby Festival any time of year. With the 70th Festival in 2025, we’re excited to start the festivities early with Derby in December,” said Matt Gibson, Kentucky Derby Festival President and CEO. “We’re planning a ‘Pink Out’ and encourage fans to come decked out in our favorite color and be part of the countdown to a Happy Derby!”

Throughout the day, organizers said there will also be complimentary snacks, holiday shopping, interactive experiences, kid-friendly activities, photo opportunities and happy hour specials, all with a Derby twist.

Visit the museum’s website for a full lineup of activities.