LOUISVILLE, Ky. — Kentucky is leaning into its “dark tourism.”

Kentucky After Dark is believed to be the first-state sponsored tourism campaign promoting the paranormal and nighttime attractions.

“We distributed about 500 passports to our 21 partners, and everybody was out in a week, everybody,” Robbie Morgan told Spectrum News. Morgan is the director of the Lawrenceburg/Anderson County Tourism Commission.

Twenty-one participating counties offer over 40 attractions and many are taking victors away from big city lights.

“This also highlights both history and rural communities in a really playful way that gives people a way to access some smaller communities that they may not have ever put on their radar,” Morgan added.

One of the nine new partners for 2024 is Hopkinsville in Christian County.

“It’s just one of those things that for me personally, I am drawn to it. I love it. So, it made it really easy to get on board. But as I mentioned being home to the “Little Kelly Green Men” this is just a wonderful initiative for us,” Amy Rogers of Visit Hopkinsville said.

In addition, Kentucky Tourism has partnered with content creator “Spooky” Madison, whose social media posts highlight each unnerving destination.

“The Kelly-Hopkinsville Little Green encounter is one of the most well-documented cases in history and because of that, it has captured people’s imagination for decades,” Madison proclaimed in an Instagram post.

The Second year of Kentucky After Dark will be twice as haunting.

“And it’s just fun. I mean, it’s fun to go around and hunt ghosts and see if you can find a bigfoot and go to places that aliens landed, whether you believe it or not, who cares? It’s just fun,” Robbie Morgan said.

“Other Kentucky counties saw this excitement and wanted to come on board too, so we’re so happy to be able to offer nine new attractions for visitors to experience in Kentucky, maybe for the first time, or for those who came to see us last year and want to return,” Morgan added in a release.