COVINGTON, Ky. — As the Fourth of July approaches, Americans are gearing up for the festivities by purchasing fireworks. 


What You Need To Know

  • Vito's Fireworks in Covington has served the community for 50 years

  • The family-owned business is located at 6180 Taylor Mill Road

  • According to 2023 data from Capital One Shopping, Americans spend about $2.3 billion annually purchasing fireworks

  • The store has thousands of types in stock

Vito's Fireworks, a family-owned Covington-based store, has served the community for 50 years. 

Vito Partick Casullo III said he loves all things fireworks. The store has thousands of types in stock.

"We started out just with tents in the front yard, moved on to trailers, and (then) we finally opened up this building down here, when they legalized (fireworks) in Kentucky," Casullo said. 

According to Capital One Shopping 2023 data, Americans spend about $2.3 billion purchasing fireworks annually. Last year, Americans spent an estimated $15.8 billion for the Fourth of July. 

Vito's shopper Roger Reeder said he comes over from Ohio each year to make sure his family can have fun.

"We live up in Ohio, and some of these you can't get over there," Reeder said. "So once a year, I come down here, and I like to surprise my grandkids. They don't know I'm doing this yet, so it'll be a nice little surprise for them.”

Casullo said he wants everyone to have fun but emphasized the importance of staying safe. 

"Just make sure you read directions ... and just enjoy your fireworks," he said.