LOUISVILLE, Ky. — Despite an unusual Derby season, Derby Festival Pegasus Pins aren't canceled. 

What You Need To Know

  • Pegasus Pins back on sale for limited time

  • Pins sold exclusively at Kroger

  • Pins include perks such as coupons, admission to some of next year's festival events

  • Pins retail for $6

The pins, a longstanding Derby Festival tradition, are available in area Kroger stores for a limited time, costing $6 each. Sales generated by the pins are one of the primary funding sources for the Derby Festival, which has had to cancel many of its mainstay events this year.

“While we weren’t able to produce our traditional events in 2020, we want to share some of the Derby Festival spirit we’ve all missed,” said Matt Gibson, KDF president and CEO. “Funds raised from the sales of the pins now will also help ensure the Festival will be here to produce events for the community in 2021 and beyond.”

Pegasus Pins were breifly sold in early March, but the pandemic forced sales to stop. Usually, they are sold at over 1,000 different locations around entucky and Southern Indiana between March and April. Kroger has been a partner of the Derby Festival for more than 30 years, selling over 40 percent of the pins each year.

“Even though we’ll be celebrating Derby differently this year, the decades long tradition of wearing and collecting Pegasus Pins during the Derby season remains just as important as ever,” said Tim McGurk, regional director of corporate affairs for The Kroger Co. “We value our relationship with the Kentucky Derby Festival and Kroger is proud to be the exclusive source for the 2020 Pegasus Pins.”

This iteration of Pegasus Pins has several perks, such as:

  • Three coupons in each envelope;
  • Admission to 2021 pin admission events; and
  • Eligibility to win Weekly Grand Prizes in 2021 for registered pins.