LOUISVILLE, Ky. — "Give for Good" is the largest one-day fundraising event of the year in Kentucky, and this year, the fundraiser outdid itself.
After completing its seventh year, "Give For Good," orchestrated by the Community Foundation of Louisville, raised over $7.6 million, exceeding 2019's total of $6.8 million. The fundraiser helps hundreds of non-profits raise money.
More than 22,000 unique donors contributed this year, marking an increase of 15 percent from last year.
Molly Melia of CFL says the effort has already been an online effort but amid a pandemic, her organization has enhanced its live-streaming presence.
“So what we have done is we’ve made sure to work with the non-profits and coach them on how to better fundraise and utilize this platform to be as successful as possible," Melia said.
One of the many non-profit organizations benefiting from the fundraising is Louisville Visual Art. One of its many programs provides art supplies to students and offers virtual art lessons. Executive director Kristian Anderson says maintaining art programs is especially important during times like these.
“Artistic skills you learn as a child are something that will benefit you for the rest of your life and artistic appreciation just opens the world to that shared experience and that shared joy and makes it all a little easier to get through," Anderson said.