AUSTIN, Texas — South by Southwest announced on Wednesday that former first lady Michelle Obama and her brother Craig Robinson, not to be confused with Craig Robinson from "The Office," will participate in a featured session at the festival.
Craig Robinson hosts the Higher Ground podcast "Ways To Win" in addition to his role as executive director of the National Association of Basketball Coaches.
The session will be held on March 13 at 1 p.m.
“Michelle Obama has long been an inspiration to us at SXSW and to millions of people around the world,” said Hugh Forrest, SXSW president and chief programming officer. “Her belief that we lift each other up by sharing our stories with one another is a core part of the SXSW experience and a key catalyst in helping creative people achieve their goals. It is the ultimate honor and an incredible thrill to welcome Michelle and her brother, Craig Robinson, to the 2025 event.”
More speakers recently announced include: Ben Stiller and Eddy Cue, Holly Herndon, Ayanna Pressley, Robert Rodriguez, Bryan Johnson and more.
To buy a badge for the festival, head to this website.
Visit this website to learn more about the featured session.
