ANAHEIM, Calif. — After pausing the sale of new passes, Disneyland has resumed selling its Magic Key annual pass program for Disneyland and Disney California Adventure.
Starting this morning, Disney is offering three of the four Magic Key passes:
For $1,599, the Inspire Key would allow a passholder to hold up to six park reservations and visit one or both theme parks most days of the year. The pass also includes unlimited photo downloads, free parking at certain lots, discounts on Genie+ and select merchandise and dining. The two-week Christmas holiday season is excluded.
The $1,099 Believe Key also allows the passholder to hold up to six park reservations, features more block-out dates than the Inspire Key, 50% off parking, unlimited photo downloads and discounts on Genie+ and select merchandise and dining.
The $699 Enchant Key is only available for renewal.
The $449 Imagine Key pass holders can hold up to two park reservations, are good for most off-peak midweek visits and have discounts on parking, Genie+, merchandise and dining. The annual pass, however, has the most block-out dates.
The price of the Magic Key passes increased by $50 to $200 more from the previous year.
"With an incredible year ahead, we're happy to open new sales for select Magic Key passes in time for holiday giving and to create opportunities for guests to treat themselves and their families to a year full of experiences during the upcoming Disney100 celebration," a Disneyland official said in a statement.
After ending the original Annual Passport program in Jan. 2021 due to the coronavirus pandemic, Disney created a new reservation-based annual pass program for their most dedicated theme park fans.
Before the coronavirus pandemic hit, there were reports of Disneyland Resort having more than 1 million yearly passholders.
The Magic Key launched four new tiers in Aug. 2021 to much delight and fanfare, with the top two tiers immediately selling out.
But unlike the Annual Passport, in which pass holders could drop in and visit the park whenever their pass allowed, the Magic Key annual pass had an advanced-reservations system.
The reservation-based system didn't guarantee a passholder could enter the theme park despite their pass not being blacked out.
Some Disneyland Magic Key holders sued Disney, which is currently being played out in court. A Disney spokesperson previously told Spectrum News that the lawsuit did not influence the pause of the new sales of the Magic Key in Aug. 2022.
Despite the reservation-based system, demand for the Magic Key remains high. On Wednesday morning, Disney fans wanting to purchase one of the Magic Keys had more than a one-hour wait.
The re-emergence of the Magic Key program comes as The Walt Disney Co. is about to celebrate its 100th anniversary. Disney will hold a companywide celebration marking the event next year.
At Disneyland, the company plans to dress up Walt Disney's original theme park with platinum decor, unveil two new nighttime spectaculars (one at Disneyland and another in Disney California Adventure), and debut the opening of the first-ever Mickey Mouse-themed ride, Mickey and Minnie's Runaway Railway, in a newly revamped Toontown.