MADISON, Wis. — Badgers fans will be able to purchase alcohol starting this football season at Camp Randall Stadium, University of Wisconsin-Madison officials announced Monday.

What You Need To Know

  • Fans will be able to purchase alcohol starting this football season at Camp Randall Stadium

  • UW-Madison had been one of the few major institutions to not sell alcohol to the public during football games

  • Alcohol sales will begin on Friday, Aug. 30 during the football season home opener at Camp Randall

  • Wisconsin Athletics will offer beer, wine and pre-packaged alcohol products, such as hard seltzers, according to officials

UW-Madison had been one of the few major institutions to not sell alcohol to the public during football games. It will now be the 16th school in the Big Ten to sell alcohol in the football stadium’s general seating area.

 “The option to purchase alcohol is common at collegiate athletic venues all over the country and we’re glad that we can now offer it as part of the fan experience at Camp Randall,” said Chancellor Jennifer L. Mnookin in a press release. “I appreciate the work our athletic and administrative teams have done to put together a plan that balances this opportunity with public safety.”

Alcohol sales will begin on Friday, Aug. 30 during the football season home opener at Camp Randall. Officials said sales will also start at the UW Field House, which is home to the Badger women’s volleyball and men’s wrestling teams.

Wisconsin Athletics will offer beer, wine and pre-packaged alcohol products, such as hard seltzers, according to officials.

Drink purchases at Camp Randall will be limited to two drinks at a time per person. The ID policy will mirror the ones already in place at the Kohl Center and LaBahn, which began last season. Officials said anyone who looks to be under the age of 40 will need to present an ID.

“We were pleased with how well alcohol sales went during the basketball and hockey seasons at the Kohl Center and LaBahn Arena last season and we expect much of the same at Camp Randall this fall,” director of Athletics Chris McIntosh said in a press release.

Officials said there will be a text line available for fans to report any issues and that there will be increased on-site help from the University of Wisconsin Police Department. Portions of the revenue from alcohol sales will provide support for efforts “to promote student wellness and to encourage responsible behavior around the use of alcohol,” according to officials.

As of November of last year, an AP survey found that 55 of the 69 schools in major college football sold alcohol at stadiums on game day.

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