MILWAUKEE — Summerfest announced the return of the US Mode Lounge.

What You Need To Know

  • UScellular will bring back the lounge at the UScellular Connection stage. The lounge will include giveaways, seating and shaded areas

  • The lounge will also have tabletop games to play with friends and family, offering a device-free way to connect

  • Visitors will be able to use AI photo activity to create their own band in a digital photo on the UScellular Connection stage. They will have the chance to pledge their commitment to healthier digital habits by stamping the pledge wall

  • UScellular associates will also be present to help guest activate US Mode on their devices, this allows users to use custom setting to limit notifications

UScellular will bring back the lounge at the UScellular Connection stage. The lounge will include giveaways, seating and shaded areas.

The lounge will also have tabletop games to play with friends and family, offering a device-free way to connect. 

“Over the last 20 years UScellular has played an important role in enhancing the festival experience, while consistently delivering a diverse lineup of artists and interactive experiences, creating unforgettable connections with our fans,” said Sarah Pancheri, president and CEO of Milwaukee World Festival, Inc., in a press release “We are fortunate to have UScellular as a longstanding partner of Summerfest and deeply appreciate their commitment.”

The US Mode Lounge is designed to build healthier digital habits by giving guest an opportunity to take part in interactive activities.

Visitors will be able to use AI photo activity to create their own band in a digital photo on the UScellular Connection stage. They will have the chance to pledge their commitment to healthier digital habits by stamping the pledge wall.

UScellular associates will also be present to help guest activate US Mode on their devices, this allows users to use custom setting to limit notifications.

“We believe in the power of disconnecting to truly connect, and as we celebrate our 20th anniversary of being a part of Summerfest, we are excited to continue inspiring festivalgoers to create real-life connections,” said Marlon Bailey, director of sales for UScellular in Wisconsin, in a press release. “Whether it’s watching one of the fantastic acts performing at the UScellular Connection Stage – Noah Kahan, T-Pain, The Fray, Panic! At The Disco to name a few through the years – capturing the moment in our digital photo activity or enjoying good conversation in the Life in US Mode Lounge, we are continuously proud to help visitors create cherished memories.”

The 2024 UScellular Connection Stage for will feature evening headliners Chase Rice, David Kushner, Black Pumas, Jessie Murph, Lil Tecca, Boys Like Girls and more.

For the complete stage lineup, click here.

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