MILWAUKEE — The Milwaukee Brewers 2024 season home opener is Tuesday, April 2. This year, fans may not have to wait as long in line to enter the parking lot because of new parking technology that’s been installed at American Family Field.

The new system doesn’t allow fans to pay cash at the gate. Jason Hartlund is the Milwaukee Brewers executive vice president and chief commercial officer. He said the days of paying for parking at the gate are over because it took too long.

Jason Hartlund, Milwaukee Brewers executive vice president and chief commercial officer (Spectrum News 1/Wendy Strong)

“You drive in, tell a parking ambassador where you want to park, whether it is preferred, gold or general, they’ll direct you to a lot. Take out your smartphone; point it at one of the light poles with the QR code; snap the picture; it will open a URL; follow the instructions,” said Hartlund.

One of many QR codes throughout the Am Fam parking lots to scan and secure parking. (Spectrum News 1/Wendy Strong)

Hartlund said you can pre-pay on the MLB Ballpark app or just scan one of the QR codes at the field when you arrive. He said if you don’t have a smartphone, there are stations where you can still pay with cash or with a credit card.

“For those that don’t have a smartphone, there are pay stations around the property that take cash. You just enter your license plate the same way, put your information in and away you go,” said Hartlund.

He said if you don’t pay after you park, there are cameras that will catch your license plate, so you won’t be able to slip by the system.

“Thirty minutes after first pitch, Interstate will be going around and enforcing parking and if you haven’t paid it, it will be whatever the price will cost for your individual lot plus a $3 fine,” said Hartlund.

Tony Janowiek is the president and CEO of Interstate Parking. The Brewers teamed up with Interstate to install the new system. Janowiek said the flow of traffic on game days will be transformed.

Tony Janowiek is the president and CEO of Interstate Parking. The Brewers teamed up with Intersate to install the new system. (Spectrum News 1/Wendy Strong)

“On a very busy day it is going to save fans a half an hour to 45 minutes of waiting in line,” said Janowiek.

Hartlund said he’s excited to give this time to the fans to enjoy the baseball experience.

“The back-ups on the roads, it’s not enjoyable for anybody, and like I said, the quicker you can get in the lots, the quicker you can tailgate, the quicker you can get in the ballpark,” said Hartlund.

Self service station if you don't have a Smart Phone and want to pay with cash or credit (Spectrum News 1/Wendy Strong)

Hartlund said the new technology didn’t replace any parking attendant jobs. He said those positions were transferred to parking ambassadors.