KENOSHA, Wis. — To help launch a fan art contest, HARIBO broke the Guinness World Records title for Largest Gummy Candy Mosaic at the University of Wisconsin-Parkside (UW-Parkside). 

HARIBO kicked off 2024 with a record-breaking achievement. Helping launch their fan contest, #HOWiHARIBO, the company unveiled its 353.1 square feet Goldbear to the world. The mosaic was inspired by customers playing, designing and building with HARIBO gummies.

HARIBO team with a member from the Guinness World Records team. (HARIBO/Joe Spencer)

Using approximately 150,000 HARIBO Goldbears, HARIBO said it to keep inspiring childlike happiness across the world. 

HARIBO team poses with the Goldbear mosaic after breaking the Guinness World Record. (HARIBO/Joe Spencer)

“HARIBO has inspired moments of childlike happiness for consumers for over 100 years, whether they’re eating, sharing or — in many cases — playing with our tasty, fun and colorful gummies,” said Seth Klugherz, vice president of marketing at HARIBO of America. “We’ve seen countless ways our consumers have felt like kids again while playing with our over 25 varieties of HARIBO treats like Goldbears, Starmix and Twin Snakes, and it inspired us to create our own remarkable version of gummi art. We hope this larger-than-life mosaic brings smiles to our fans’ faces and encourages them to continue to show us their creativity through the #HOWiHARIBO contest in 2024.”

The mosaic was built at UW-Parkside, in Kenosha, Wis., the hometown of HARIBO’s first-ever U.S. manufacturing facility. The artwork took four hours to complete and used a custom acrylic 12” x12" inlaid with the printed design.

Every HARIBO Goldbear was laid by hand from 300 HARIBO associates and friends, as well as community partners such as the Boys and Girls Club of Kenosha.

The fan art contest, #HOWiHARIBO invites HARIBO customers around the United States to show off their creativity using various HARIBO gummi treats, including Goldbears, Twin Snakes, Starmix, Happy Cola and Happy Cherries. Fans can enter the contest by posting their own gummi creations on Instagram using the hashtag, #HOWiHARIBO. 

Fans can win various prizes including a year’s supply of HARIBO gummies and HARIBO swag. HARIBO will choose one contestant to win $5,000 in cash, a HARIBO merchandise gift pack and a framed image of their creation. 

Certificate from Guinness World Records. (HARIBO/Joe Spencer)

HARIBO will be accepting entries until Sept. 30, 2024. Learn more about the contest and the rules by visiting the HOWiHARIBO website here.