MILWAUKEE — Efforts to light up the lake-facing side of the Hoan Bridge will soon be underway.

Light the Hoan, the nonprofit organization responsible for illuminating the bridge, announced “HOANCHELLA,” which will serve as the launch of a new campaign to illuminate the east side of the Hoan Bridge.

The event will take place Aug. 17 on the Milwaukee River and the shores of Lake Michigan. The Milwaukee Bucks’ official DJ, DJ Shawna, will DJ the event.

“‘HOANCHELLA’ represents a way for Milwaukee to come together, celebrate the beauty of the lit Hoan Bridge and show its support to seeing the project through to completion,” Light the Hoan Executive Director Erika Smith said. “When the east side of the Hoan Bridge is lit, that same unique character will be on display up against the Milwaukee skyline. Imagine approaching Milwaukee from Lake Michigan and seeing the east side of the Hoan lit up and reflecting off the surface of the water. That is a powerful first impression for the city and we believe it will be a point of pride for Milwaukeeans now and for future generations.”

VIP Cruise tickets will grant access to a cruise on the Miss Wisconsin for a front-row view of the fireworks and two exclusive DJ sets by DJ Shawna. VIP Boat Experience tickets will also be available for those with their own boats. Those tickets will include a boat slip at Lakeshore Park.

The event will begin around 7 p.m. at Lakeshore Park and make its way along the Milwaukee River then turning around at Lakefront Brewery at 7:45 p.m. Attendees will then return to the Hoan Bridge, where DJ Shawna will take the stage at 8 p.m. The DJ’s music will be synced with a light show on the Hoan Bridge and the event will culminate in a fireworks display.

There will also be special viewing areas along the Milwaukee Riverwalk for those wanting to watch from land, which will be announced at a future time.

“The goal of this extraordinary event is to create a multi-sensory extravaganza that pushes the boundaries of entertainment, offering an unforgettable experience for attendees,” said DJ Shawna. “By leveraging the city’s architectural wonders and natural beauty, this unique spectacle creates a sense of civic pride and positions Milwaukee as a beacon of innovation and creativity.”

For more information and to purchase tickets, visit hoanchella.com.