MILWAUKEE — For its 55th anniversary, Summerfest is rolling out a variety of experiences, activities and special events.

Milwaukee World Festival, Inc., producer of Summerfest, said the attractions are designed for fans to enjoy a full day at the festival.

Experiences

  • The new UScellular Connection Stage – the U.S. Mode Lounge’s mission is for attendees to put down their phones and enjoy face-to-face human connection, while enjoying the lounge area. UScellular will also offer fans the chance to win a distraction-free $20,000 vacation and Summerfest VIP giveaways during select shows.

  • The American Family Insurance House returns, with intimate acoustic performances from artists including Declan McKenna, The Pretty Reckless and Sean Paul, as well as complimentary customizable festival merch, and an immersive photo booth.

  • Two new bar areas will make their debut during Summerfest: Keg & Cask, located on the south end, serving a variety of craft beers and cocktails, and The Starry Bar with Pepsi, offering a selection of refreshing mixology beverages, along with a customized Starry Swag area. The new bars are added to Miller Lite Brewhouse and the Summerfest Dockside Bar, respectively.

  • Fritos Legacy Diner is a new free sampling experience open noon – 6 p.m. daily, located just inside the South Gate entrance.

  • Gruber Law Offices Sportszone with Newsradio 620 WTMJ, ESPN Milwaukee and 101.7 The Truth will have daily programming including BMX stunt shows, Brew City Wrestling, Milwaukee Admirals and more.

  • Northwestern Mutual Community Park features one of Milwaukee’s largest playgrounds as well as daily activities for children and family-focused programming including MYSO, Danceworks, First Stage, and more.

Activities 

  • The Iron Joc Hole-In-One Challenge with 97.3 THE GAME returns for the first time in years. Festival goers can tee up three golf balls for the chance to win $5,000 and other prizes. A portion of the proceeds will benefit the Braelon Allen Fund.

  • New for 2023, the 2s FREES & 3s™ Basketball Challenge – Win Steve Novak’s Money, will give fans the chance to complete a 21-spot shooting course in two minutes, with the top four contestants will compete against Novak for the chance to win $1,000 on June 30.

  • The MKE Airport Skyglider will offer scenic views of Henry Maier Festival Park and Lake Michigan, as well as the entertainment below.

  • Visit the Activity Zone on the south end of the grounds featuring the Everlight Solar Wheel in the Sky, operating noon to 11:30 p.m., Derezzed Virtual Reality, an immersive VR experience, Gellyball and various sampling opportunities and additional activities.

  • Elizabeth “Bo” Black Family Fountain with Dean’s Dips and B93.3 will offer a “Dip” and a splash to play the day away while keeping cool.

Events

  • The Summerfest Big Bang Fireworks presented by Menard’s and WISN 12 will be held at 9:30 p.m. June 22.

  • To celebrate Summerfest’s 55th, the first 10,000 fans to enter Summerfest on opening day will receive a Summerfest hat, courtesy of American Family Insurance.

  • The Summerfest Parade will be held at 3 p.m. on June 23, 30, July 1, 6 and 8. Milwaukee’s Dancing Grannies along, with the 610 Stompers from New Orleans, will perform on June 30 and our City of Festivals will be featured on July 1 with appearances by Milwaukee’s ethnic and cultural events.

  • July 7 is Latin Music Day, presented by Aurora Health Care with support from Telemundo Wisconsin, and it will be held at Briggs & Stratton Big Backyard stage featuring Grupo Niche, Tito Puente Jr. and more.

  • Official Milwaukee Brewers Tailgate at Gruber Law Offices Sportszone will be held at 3 p.m. June 24. Festival goers can interact with the Milwaukee Brewers street team, the Famous Racing Sausages and Bernie Brewer, while experiencing the thrill of a home-run derby with a new VR experience.

  • The Alumni Charity Challenge with Gruber Law Offices, Dean’s Dips, Newsradio 620 WTMJ, ESPN Milwaukee and 101.7 The Truth, is back on June 30, featuring former Green Bay Phoenix, Marquette Golden Eagle, Milwaukee Panther and Wisconsin Badger basketball stars reuniting to raise money for charity.

  • The first 1,000 patrons to enter Summerfest on July 7 through the Mid Gate, will receive a free Summerfest and Fritos-branded bag.

  • The Summerfest Big Win drawing presented by Potawatomi Casino Hotel will be at 4 p.m. July 8. Five winners will have a chance to win $1 million and a share of $10,000.

  • From June 29-July 1, School of Rock will feature more than 70 bands from across the world that will perform across the grounds.

This year, the three weekends of Summerfest will be held June 22-24, June 29-July 1 and July 6-8.

Visit https://www.summerfest.com/ for more information.

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