MILWAUKEE — A handful of local performance groups and entertainment venues are coming together to unite Milwaukee’s live entertainment scene.
Nine performing arts and live entertainment organizations, along with other supportive entities, announced the launch of the Milwaukee Theater District Wednesday. It was created to drive increased awareness of and attendance at Milwaukee’s art and entertainment venues. The MTD also aims to enhance the city’s reputation as a top-tier arts and cultural destination.
With 15,000 theater seats, the MTD has the highest number of theater seats per capita in the U.S. Additionally, the city’s entertainment industry generates an estimated $400 million in visitor spending every year, according to Tourism Economics.
As part of the impact, MTD venues employ more than 1,000 Milwaukeeans and even more volunteers from all over the community.
The group’s goals include growing attendance at participating venues, raising awareness of the city’s performing arts and live entertainment scene, increasing community engagement through events promoting the MTD and increasing the vibrancy of the district with cohesive branding and collaborative activations.
Additionally, e-newsletter subscribers will be entered to win free tickets to upcoming performances. E-newsletter subscribers must be opted-in by Dec. 9 to be eligible to win. To sign up for the e-newsletter, visit mketheaterdistrict.com.
The MTD is also launching the Milwaukee Theater District Pass, which will allow patrons to check into participating theaters and redeem deals on select pre-and-post-show favorites. Local businesses will also offer exclusive deals.
For more information about the Milwaukee Theater District Pass, visit visitmilwaukee.org/mketheaterpass.
MTD venues include:
- Bradley Symphony Center
- Marcus Performing Arts Center
- Wisconsin Center District
- Miller High Life Theatre
- Milwaukee Repertory Theater
- Pabst Theater
- Pabst Theater Group
- Riverside Theater
- Sunstone Theater
- The ARC Theatre at Saint Kate – The Arts Hotel
- Turner Hall Ballroom
MTD performance groups include:
- Black Arts MKE
- First Stage
- Florentine Opera
- Milwaukee Ballet
- Milwaukee Symphony Orchestra
MTD is also supported by:
- Milwaukee Downtown BID21
- United Performing Arts Fund
- VISIT Milwaukee
Those interested in learning more information on upcoming MTD events can visit https://www.milwaukee365.com/mketheaterdistrict/.
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