MILWAUKEE — A new arts and entertainment venue complex is coming to the Brew City.
Pending approvals, the new, indoor venue complex will be able to hold between 800-4,000 people and will be developed on an existing surface lot adjacent to Henry Maier Festival Park, the site of the annual Summerfest musical festival.
The two-venue project will host a variety of concerts and events year-round.
Wisconsin-based promoter and venue operator FPC Live said construction is tentatively scheduled to begin in early 2022.
“Having venues of this caliber will make Milwaukee a must-play destination for all artists both at the developing level and those on the verge of playing arenas, amphitheaters, and stadiums,” said Charlie Goldstone, one of the Presidents of FPC Live in a statement. “We are excited to add these rooms to the city, connecting more artists to more fans in Milwaukee.”
The proposed site is owned by Milwaukee World Festival, Inc., and will be leased to Marquee Ventures. FPC Live and Milwaukee World Festival, Inc. have also collaborated on the newly-renovated American Family Insurance Amphitheater and BMO Harris Pavilion.
“We are thrilled to extend our partnership with FPC Live to increase access to live entertainment year round,” President & CEO of Milwaukee World Festival, Inc. Don Smiley said. “Music fans are familiar with visiting the lakefront to see their favorite artists; these new venues will extend that experience.”
These new state of the art venues will provide first-class experiences and amenities for both patrons and touring artists. The rooms inside the venue complex are projected to open after Summerfest 2023.
Developers said the proposed location will further crystalize the Third Ward as a live music and entertainment hub for the Milwaukee region.
-
