WAUKESHA, Wis. —  For the past week, business for Tami Evanoff, the owner of Burlap and Lace Marketplace in Waukesha, has been nonstop. 

“Business has definitely increased. Tripled, quadrupled,” Evanoff told Spectrum News 1’s Andrew Havranek. 

She said at one point on Saturday, people waited in line nearly two hours to check out. 

 “They all want to support downtown,” Evanoff said. "Everyone wants to support us.”

A big reason is Burlap and Lace Marketplace is located on Main Street, where the deadly incident at the Waukesha Christmas Parade happened just a week ago. 

It was also one of the stores the city of Waukesha gave a supply of blue lights to, to give to customers to put up during the entire holiday season. 

The city wants to light the town blue, in support of the victims of the tragedy. 

Burlap and Lace Marketplace’s supply of blue lights didn’t last long. 

“We got, I don’t even know how many, a couple hundred? And they were gone yesterday by about 11 [a.m.],” said Evanoff. 

Shoppers didn’t seem to mind that they didn’t have lights. Evanoff said more people continued to shop her store the entire weekend. 

Evanoff sells handmade and home made items, some of which she makes herself. 

Other items are made by local vendors, including a wooden “Waukesha Strong” ornament, shaped as the state of Wisconsin, made by Michael Hearst.

“[Hearst] was sitting right across the street when the tragedy happened, and this cause just means a lot to him. So 100% of the proceeds of these ornaments is going to the foundation,” Evanoff said. 

So, even though they’re out of the blue lights, Evanoff said there are other ways for the community to shop at local stores and still continue to show support and give back to the victims and families at the same time. 

She said it’s the community showing the world, again, that ‘Waukesha Strong’ isn’t  just a saying on the ornament. 

“It’s the truth. It’s what we do.”