MILWAUKEE – City of Milwaukee residents who receive their first COVID-19 vaccine doses at certain locations will become eligible for a $100 gift card starting this week.

Mayor Tom Barrett and Health Commissioner Kirsten Johnson announced city residents over the age of 12 who receive their first dose of a vaccine at the Northwest Health Center (7630 W. Mill Rd.) or Southside Health Center (1639 S. 23rd St.) will receive one $100 U.S. Bank gift card on site, while supplies last. The program begins Thursday.

“Every vaccine brings us one step closer to the other side of this pandemic,” Johnson said in a statement. “We are hopeful that this incentive program will encourage Milwaukee residents to prioritize getting their COVID-19 vaccine.”

Everyone eligible to receive the free vaccine is eligible to receive this gift card, regardless of insurance, ID or citizenship. The Milwaukee Health Department vaccination sites have the Pfizer COVID-19 vaccine available for anyone 12 years of age and older or the Johnson & Johnson COVID-19 available for anyone 18 years of age and older.

Anyone under the age of 18 will need to have a parent or guardian present to receive their vaccine and incentive.

Milwaukee health officials said 53.6% of Milwaukee residents 12 years of age and older are fully vaccinated, with 59.5% having received their first dose. 

The state previously saw success with a $100 vaccination reward program; more than 142,000 individuals received their first dose of a COVID-19 vaccine during the program that lasted between Aug. 20 and Sept. 19.

For more information, visit milwaukee.gov/COVIDvax. Anyone with questions can call the COVID-19 Hotline at 414-286-6800.

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