MILWAUKEE (SPECTRUM NEWS) — Summerfest is coming back bigger and better in 2021 after having to take a year off.
Milwaukee World Festival, Inc. (MWF) announced Thursday the festival will now take place over three consecutive weekends (Thursday-Saturday), June 24-26, July 1-3, and July 8-10, 2021.
Within this new format, music festival officials said the three weekend model allows an extended booking window for the Summerfest talent team, opening more opportunities to add national talent to daytime programming, as well as throughout the festival.
“The pandemic, which resulted in the cancellation of the 2020 event season, profoundly impacted our non-profit organization. In response, our leadership team analyzed available data, patron surveys and the event landscape and ultimately determined the best possible path forward for Summerfest was to transition to a new format,” MWF President & CEO Don Smiley said. “Our fans have been asking for a bigger experience, and we are excited to be able to bring more weekends and more national talent to the already blockbuster Summerfest lineup, while continuing to provide significant economic impact to our state and region.”
The completely renovated $51.3 million American Family Insurance Amphitheater will make its debut in 2021 as well.
The following concerts are already scheduled and on sale for Summerfest 2021:
- Khalid (June 24)
- Luke Bryan (June 25)
- Justin Bieber (June 26)
- Dave Matthews Band (July 1)
- Blink-182 (July 2)
- Halsey (july 3)
- Chris Stapleton (July 8)
- Guns N' Roses (July 10)
General admission will still be $23 a ticket, and there will still be free daily admission promotions.
Tickets for Summerfest 2021 and for announced concerts at the American Family Insurance Amphitheater are on sale now. For more information visit Summerfest.com.