MILWAUKEE (SPECTRUM NEWS) — As a swing state, Wisconsin is no stranger to seeing a high volume of political advertising in advance of the November election.
However, in 2020, this seems to be especially true particularly in certain parts of the state.
According to the Wesleyan Media Project, a non-partisan organization that tracks candidate advertising, the Green Bay television market has seen the second-highest number of political ads in the country, second only to Grand Rapids, Michigan. According to Wesleyan, between May and early July around 4,800 ads ran from candidates or PACs that supported candidates.
President Donald Trump has outspent Joe Biden when it comes to TV advertising, particularly in markets like Green Bay that have undecided voters but that tend to skew Republican. Dr. Amber Wichowsky with Marquette University’s political science department says its part of a pattern.
“Heading into the 2020 election Trump is spending a lot on Wisconsin, spending a lot on Green Bay," Wichowsky said. “The number of ads being aired in that media market is some of the greatest volume and his advantage over Biden is also quite large.”
Several other media markets in Wisconsin such as La Crosse, Eau Claire and Milwaukee also rank among the top markets in the nation when it comes to the amount of political ads being run on television.