MILWAUKEE (SPECTRUM NEWS)— Fiserv Forum serves more than just the basketball community in Milwaukee.
The buzz around the Bucks continues with their playoff run, but the home of the Bucks holds a lot more than just an all-star team. Fiserv Forum is slowly but surely becoming a mecca for entertainment.
After opening the doors less than a year ago, it's no surprise Fiserv has been a hit with the Milwaukee community.
“It's been really fun to see this just truly become a magnet for downtown Milwaukee," Chief Marketing Officer for Fiserv Forum and the Milwaukee Bucks, Dustin Godsey said.
Between Bucks and Marquette games, to concerts with Kiss and Travis Scott, to being able to transform the space into a monster truck area and a rodeo… what else could you possibly need?
"There's really not anything we can't do in this building," Godsey said.
Godsey says having an event space like Fiserv has allowed more entertainment options than Milwaukee has ever had before.
"We have 23 concerts on the books already for the year. The most area shows that have ever come to Milwaukee in a year were 18," Godsey said.
The arena is creating a destination for artists across the U.S.
"We’re getting a lot of these tours that would have gone from Chicago to Minneapolis that are now making that stop in between,” Godsey said.
The fun and games span outside Fiserv too, in the deer district.
"This area that really was nothing for the last couple of decades and to really have a vision and turn this into the newest neighborhood that Milwaukee has to offer is really special and rare," Godsey said.
As a fully operational unit for around 200 days out of the year, more will soon be coming to enhance the area. Gosdey says there are hopes of hosting NCAA tournament games, the NBA all-star game, and college hockey tournaments.
"I think it's just a sign of how we are thinking big and the impact it will make on the city moving forward,” Godsey said.
Below is a full list of events coming to Fiserv Forum and the event plaza:
April 20: Godsmack
May 2: P!nk
May 12: Cher
June 12: New Kids on the Block
June 18: Pentatonix
June 20: Carrie Underwood
June 22-23: The Bloody Mary Festival-Wisconsin
June 25: Shawn Mendes
July 5: Ariana Grande
Aug. 6: John Mayer
Aug. 10-11: Morning Glory Art Fair
Sept. 11: Backstreet Boys
Oct. 4: The Black Keys
Oct. 18: Miranda Lambert
Oct. 19: Elton John
Nov. 3: Celine Dion
Nov. 7-10: Jurassic World Live
Nov. 12: The Chainsmokers