MILWAUKEE (SPECTRUM NEWS) - During the COVID-19 pandemic, when hundreds of thousands of people are now without work, things as simple as groceries can be tough to afford.

Three recognizable Wisconsin faces are doing something to help.  Tonit Calaway, Judge David Swanson, and Major League Baseball Commissioner Emeritus Allan H. “Bud” Selig have donated $20,000 to Pete’s Fruit Market on North Doctor Martin Luther King Jr. Drive. 

The goal is to feed as many Milwaukee residents in that community, without charging them.

“We're close to downtown, but we're also in Harambe and where the statistics you hear about are most prevalent,” says DeShea Agee, Executive Director for Historic King Drive’s Business Improvement District No. 8 (BID).

This partnership with BID No. 8 offers free groceries at Pete’s during different time slots on different days for one week.  It is a surprise to every recipient.

“iI thought she was telling me my card didn't work and then she's like 'no, your food is paid for,” says Tiffany, who lives in Milwaukee.

“I didn't spend any money and I don't even know how much it was, but it didn't matter,” says Belinda Howards, a Registered Nurse.  “Thank you.”

There will be another giveaway week at the end of May.  The only thing customers are being asked to do is pay it forward.

“I'm going to go do something nice for everybody today,” Tiffany says.  “That is so awesome.”