CLEVELAND — Kumar Arora and Glenn Infante started their art and apparel brand, Ilthy, back in 2010. They were born and raised in Cleveland and say it's important for them to lift up the city.

Their latest collaboration is with the media company Complex and Tower City Developers Bedrock for the The Land X Complex Shop pop up event, which opened in Tower City on Jan. 14. 

Leading up to NBA's All Star Weekend, you can shop from local and national streetwear brands, meet Complex personality Racks and see local artists like Stina Aleah.   

"I’m excited and I can’t wait for All Star weekend. We've got a lot planned and will be doing a lot more stuff here at Tower City as well each weekend,” said Arora.

You can find the saying "Cleveland is the Reason" on some of their pieces.

“'Cleveland is the Reason' was born as a way to help you identify what your reason is," said Arora. "I think everyone has a purpose on why they’re here and why they like to give back to our city, so we decided to create a statement that would work for anybody.”

According to its website, the company prides itself on being "a collaborative hub for artists, athletes, entertainers and individuals whom wish to unleash their creativity."

This has led them to work with iconic local names, as well as national brands. 

“We’ve been blessed to work with Machine Gun Kelly, LeBron James, and even corporate companies like Nike over the years," said Arora. 

The pop up shop is open through Feb. 20 on Fridays and Saturdays from 11 a.m. to 7 p.m. and Sundays 12 p.m. until 5 p.m.

“It’s awesome, honestly, to work with Complex, to work with Bedrock, to be here and Tower City," said Arora. "It really helps revitalize the city and get cool things going on."

Editor's Note: An earlier version of this story incorrectly spelled Glen Infante's first name. This version has been corrected to reflect the correct spelling.