CLEVELAND — The annual event of Great Lakes Brewing Company's first pour of Christmas Ale took place Thursday morning, signaling the unofficial start of the holiday season.
What You Need To Know
- Great Lakes Brewing Company held its first pour of Christmas Ale on Thursday
- First pour is the unofficial start of holiday season in Cleveland
- It's the beer's 30th anniversary
The first keg of Christmas Ale was tapped shortly after 11 a.m. at 2516 Market Ave.
Also on hand were The Cleveland Carolers, serenading people as they waited outside in the cold. Inside, there was a DJ, Christmas karaoke, holiday-themed menu items, giveaways and more.
Traditionally, thousands of people line up around the block for the event hours before it starts, eager for a taste of the concoction brewed with fresh ginger, cinnamon and honey.
Brewery officials said they expected this year to be their biggest first pour yet because it's the beer's 30th anniversary.
Katie Kasper, a Cleveland native, was excited to ring in the holiday season.
“We not only love Cleveland, but we love Christmas and we love Great Lakes beer," said Kasper. "So together, this is the perfect combination for all of us.”
For now, Christmas Ale lovers can only get the brew on draft at the Great Lakes Brewpub. Cans, bottles and kegs will be available in stores starting Monday, Oct. 24.