LOUISVILLE, Ky. — Racing Louisville FC, the National Women's Soccer League's (NWSL) newest expansion franchise, will hit the field of Lynn Family Stadium in the spring of 2021. The team is backed by Soccer Holdings, LLC, which also manages Louisville City FC. 

What You Need To Know


  • NWSL's newest expansion franchise in Louisville announces name, colors

  • Racing Louisville FC will play at Lynn Family Stadium 2021

  • Crest includes fleur de lis, lavender

Racing Louisville FC revealed their name along with their crest, designed by the Matthew Wolff Design firm which also created crests for Los Angeles FC and New York FC. The crest features Louisville's iconic fleur de lis surrounded by lavender and midnight violet.

“We couldn’t be happier with the work Matthew has done in creating a unique and identifiable brand for Racing Louisville FC,” said Soccer Holdings’ president, Brad Estes. “The color palette and core elements in the crest allow for creative merchandising opportunities we hope our supporters will love.”

Soccer Holdings is already accepting season ticket desposits online of $50 per seat for the new team's inaugural campaign. 

Racing, a nod to Kentucky's horseracing tradition, is a moniker used for clubs close to auto, horse and cycling tracks. Racing Louisville FC is the first time the name has been used in the United States. 

The crest's colors are also unique since no other pro sports team in the country uses lavender. Matthew Wolff said he chose lavender since it pairs well with Louisville City FC's darker purple.

Wolff's design also includes imput from hundreds of fans and female soccer players.

“I noticed Louisvillians view their city as the intersection of the south and midwest, along with a cross section of colors. One identifying mark is the fleur de lis,” Wolff said. “The stylized lily flower from the former royal arms of France, the fleur de lis it is firmly embedded into Louisville’s history and culture. It is a symbol of identification and a point of pride.”

Before signing players, Soccer Holdings' Executive Vice President of Development will lead the search for Racing Louisville FC's coach and technical staff. 

“We are very excited to launch our brand — a first step in bringing our team to life,” said O’Connor, who initially constructed and coached LouCity’s championship-winning roster before overseeing Major League Soccer’s Orlando City SC. “We have interviewed many coaching candidates in the last few months and are in the final stages of selecting our first coach for Racing Louisville FC.

“We will provide our supporters with a great technical team ranging from coaches to players who will benefit from our world-class stadium and training facilities.”