LOUISVILLE, Ky. — A Kentucky family-owned business is celebrating the opening of their very first brick and mortar shop.
The next time you get a sweet tooth, there’s a new business in Louisville to help satisfy it. Georgia's Pie Company is serving up love one slice at a time.
Dawn Urrutia, co-owner of Georgia’s Pie Company, tells Spectrum News 1, “I’m the first one to say please do not ask me to make you a chocolate cake because you would not be happy with me. You put a sweet potato in my hand and it becomes magical.”
The Georgia’s Sweet Potato Pie Co. got it’s start three years ago when owners Dawn Urrutia and her husband Deyago decided to take part in selling at farmers markets. Now, they found their permanent home.
“My niece said you need to sell your pies because they’re really good. The next weekend we sold 11 pies and the rest is history,” Urrutia said.
The name of the business goes back to one of Dawn’s greatest influencers, the one who inspired her to become what she is today, her grandmother.
“We use real butter, pure vanilla. So we use stuff what I always say probably that your granny would make. If your grandmother wouldn’t recognize it we wouldn’t use it," Urrutia said.
For Dawn, she hopes her famed pies bring about nostalgic memories and a feeling of comfort.
“When people eat our pies it takes them down memory lane and takes them back to an innocent time maybe sitting on their grandmother’s porch or sitting at their granny’s kitchen table eating Sunday dinner," Urrutia said.
The business specializes in made from scratch sweet potato pies in a variety of flavors and sizes including vegan sweet potato pie and sweet potato cheesecake pie.
“We also have a Kentucky sweet potato pie which has pecans, walnuts and chocolate drizzle. We do a bourbon sweet potato pie, we do a purple sweet potato that I promise you won’t find anywhere else.”
It’s obvious where her love of pies comes from. Dawn also inherited an appreciation for giving back. A percentage of the proceeds will go to “Pies for a Purpose," an initiative where kids will be provided with a free book.
“I really feel like giving is a gift. Everyone knows everyone don’t have it, but the ones who have it, we have an obligation to give and take care of the people in our community,” Urrutia said.
Now, the owners are leaning on their culinary talents to give customers like Gwen Scott something to talk about.
“I did grow up on sweet potato pie and it’s one of our favorites. We always have sweet potato pies. So, of course I wanted to try somebody else’s and I didn’t wanna cook as much either,” Scott said.
The entrepreneurs are also hoping each person walks out of the store feeling better than they came in.
“It’s not about the pie. You don’t ever have to buy a pie from me, but I do want you to feel loved,” says Urrutia.
In addition to a variety of sweet potato pies, their new retail store offers a variety of items including cookies, candles, and among other gifts.