LEXINGTON, Ky. – The Kentucky Small Business Development Center (SBDC) announced an e-commerce initiative with the support of the leading global e-commerce platform, Shopify, in an effort to assist in the online presence of Kentucky small businesses. Entrepreneurs and business owners can expect a series of free webinars, tools, training and tutorials that will present great potential for online success – a necessity during the COVID-19 pandemic and beyond.
What You Need To Know
- Partnership created in response to pandemic
- Free online resources available
- Program aimed at startups and existing businesses
- One-on-one business coaching included
“The global pandemic has presented everyone with obstacles and challenges, but it has also allowed for creativity in new ways of delivering services,” said Kristina Joyce, Kentucky SBDC state director. “Through platforms like Shopify, we are able to provide resources for small-business owners to begin or expand on what they have already built. E-commerce is a powerful tool and one of many new ways Kentucky businesses can deliver products and services.”
At KyBizOnline.com, small-business owners will have the opportunity to learn the skills to help them create a successful online presence. They will also have access to one-on-one support from the Shopify team, as well as a free 14-day trial if they choose to open a Shopify account. The partnership also features a live, weekly webinar series covering topics from “Getting Started Online” to “Email Marketing 101” and “Website Optimization.” Small-business owners will also find tutorials and other tools relating to e-commerce.
“Shopify believes in making commerce better for everyone, and that starts with reducing barriers for businesses and providing them with the tools they need to start, manage and grow their business,” said Cynthia Loiselle-Séguin, Shopify small-to-medium-sized business champion relationship manager. “We’re here to support the Kentucky business community and look forward to connecting with local entrepreneurs as they look to bring their business online. For small-business owners already familiar with e-commerce, Shopify offers advanced learning tools to help expand their knowledge base. Our comprehensive help center and support employees, along with many other resources, are readily available for Kentucky small-business owners.”
Visit KyBizOnline.com to register for free resources and webinars.
The Kentucky Small Business Development Center has been assisting the Commonwealth’s small-business community since 1981. Through its statewide growing network of centers, and an experienced and knowledgeable staff, the Kentucky SBDC provides unparalleled business coaching and training services that help existing business owners and potential entrepreneurs succeed. Their services include one-on-one business coaching, training workshops, market research, loan packaging help, assistance with financial projections and information needed to make informed business decisions. Kentucky SBDC is co-sponsored by the U.S. Small Business Administration and is administered by the University of Kentucky’s College of Agriculture, Food and Environment in partnership with regional academic institutions, economic development organizations, the private sector and the Commonwealth of Kentucky.