LOUISVILLE, Ky. — Baby goats are all the rage.
One of the longest running street festivals in Louisville’s NULU neighborhood is returning next month bigger and better than ever.
NULU Bock Fest is synonymous with goats, so to get people excited, one business brought in a herd of baby goats and it has to be one of the most effective marketing plans ever.
”I can’t think of anything better,” one patron at Red Tree Furniture told Spectrum News 1.
NULU’s Red Tree, an eclectic furniture and gift store, hosted the little goats to build excitement for Bock Fest on March 25.
Garwood Linton is the owner of Red Tree.
“It’s one of the major events that kicks off all the events in Louisville,” Linton told Spectrum News 1. Linton is also a board member of the NULU Business Association and helps plan Bock Fest each year. “It’s all about bock beer and baby goat racing,” Linton said with a smile.
Bock beer is traditionally brewed in the winter months and enjoyed in the Spring and “Ein Bock,” translates to “Billy goat,” in German, explaining why goats are synonymous with this brew.
The kickoff event at Red Tree was a big success with standing room only and it attracted people of all ages. This year Bock Fest is expanding, showcasing a larger goat race track, more goat races and over 50 vendors.
Here is a complete listing of the Bock Fest schedule and attractions.