LOS ANGELES — Get ready to rev and roll. The Los Angeles Auto Show wheels into town Friday with 1,000 shiny new vehicles and dozens of experiences for visitors. Here’s what to expect if you go.
New Vehicle Highlights
Hyundai is showing off two vehicles it launched in LA this week: the brand-new 2026 Ioniq 9 three-row electric SUV and a hydrogen fuel cell concept called the Initium, both of which showcase the Korean automaker’s approach toward future mobility. Fresh off its debut last month, the Tesla Cybercab is also on view, as are the updated 2026 Kia Sportage, refreshed 2025 Volkswagen Tiguan and brand-new glammed-up 2025 Fiat 500e Giorgio Armani edition.
Acura, Alfa Romeo, Buick, Cadillac, Chevrolet, Dodge, Fiat, Ford, Genesis, GMC, Honda, Hummer, Hyundai, Jeep, Kia, Lucid, Nissan, Polestar, Porsche Downtown LA, RAM, Rivian, Subaru, Tesla, Toyota, VinFast, Volkswagen and Volvo all have displays this year showing dozens of vehicles powered with gas and electricity.
Experiences
There’s no shortage of fun at this year’s show. Multiple manufacturers have their own test tracks, including Volkswagen (where people can try out the new I.D. Buzz retro electric microbus), Jeep (where drivers can test a variety of EVs on a rollercoaster-esque track) and Ford (for drivers to wheel an electric Bronco on a teeter totter).
Several automakers have also brought video games to their booths, including Kia, which has an EV6 GT driving experience game, and Hyundai, which has a similar driving simulator with its N performance vehicles.
Subaru, whose immersive display area simulates a forest complete with fake trees and carpet that looks like tree litter, has brought back its popular pet adoption program.
Overlanding
A huge section of this year’s show is devoted to overlanding — or off-road adventure touring. Think overblown vehicles with gargantuan knobby tires, rooftop tents, geodesic domes, inflatable furniture and solar-powered campers and camping gear.
Customs
West Coast Customs has brought a bounty of vehicles into an indoor/outdoor display that showcases that breadth of their work from polka-dotted vintage Minis and lowered hotrods to paint jobs from the likes of Keith Haring.
If you go
Located at the Los Angeles Convention Center in downtown LA, the show runs from Nov. 22 through Dec. 1, including Thanksgiving. Anyday tickets cost $28 for adults, $16 for seniors and $11 for children. Monday through Thursday tickets cost $24 for adults, $13 for seniors and $9 for children. For more information, visit laautoshow.com.