Love is in the air.

From dating apps to matchmaking, single people are not letting these uncertain times get in the way of finding a partner.

LA Times Staff Writer Arit John wrote about why dating coaches and matchmakers are busier than ever and how the pandemic has played a role in finding the perfect match.

She joined Spectrum News 1 anchor Lisa McRee with the details.

What You Need To Know

  • Dating apps have seen a significant uptick in activity over the last year, but some single people have taken it one step further, seeking out dating coaches and matchmakers to help attract the right partner

  • Dating coaches and matchmakers learned the isolation of the last year has given single people time to look inward, reflect, and in some cases redouble their efforts to find a partner

  • Alexis Germany, a Las Vegas-based dating coach who shares advice on her popular TikTok account, said her business has tripled, and she’s noticed an influx of straight male clients

  • Dating experts say their new customers are more dedicated to finding a committed relationship and, in some cases, more open-minded about where a match is located

John, who is single herself, said she wanted to see if there were some dating patterns during a pandemic.

“People are alone, and they have a lot of time to think of what they want out of life. There aren’t happy hours anymore, they aren’t going on business trips, but I think many people realize that they have this great life and want to share it with somebody. I talked to matchmakers and dating coaches, and a lot of them have said that business is booming and more customers are coming in and are committed to a new relationship.”

While dating apps are common to find love nowadays, dating coaches and matchmakers are becoming more popular.

“I think the people that go on the apps feel like they are oversaturated; there are too many options, too many people, and it can be a challenge to filter that out. That is why I think people are going to experts; either coaches who can help them up their game on the dating app or matchmakers who will help them find someone who is a good fit for them,” said John.

One of the coaches John spoke to is Evin Rose, who focuses on helping single women in their 20s and 30s.

“She focuses on confidence and helping women love themselves. And the idea is that if you love yourself, you will be able to find and create more meaningful relationships. So that is her style,” added John.

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Other dating coaches use apps like TikTok to share their advice.

“Someone like Alexis Germany gives very real millennial and Gen Z dating advice for the dating apps and what kind of traps to avoid. In one video, she talks about a person wasting your time, and I sometimes think on dating apps, there is some miscommunication. Some people are looking for love, but some people—even in a pandemic—are looking for something more physical. There are various ways to screen people to make sure they match what you are looking for. She also has tips on how to make sure your profile presents you well, like do not just include a bunch of selfies, instead show your personality through your pictures,” said John.

The pandemic has opened up a lot of conversations regarding dating and distance.

“Some of the matchmakers say a lot of people are more open-minded about distance. One matchmaker I talked to, Julie Ferman, said that she had been trying to set up this couple for years—the guy lives in Pasadena, and the woman lives in La Jolla—and the man said he would never date anyone south of the South Bay. But once the pandemic hit, they met in the middle of Orange County, and now they are madly in love. So, I think people are having these conversations up front, and it is sort of revealing more about who that person is, and it is also setting up a different form of intimacy that we did not have before,” added John.

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