LOS ANGELES — Picking out an outfit is serious business for NéAndré Broussard because for him, what he wears sets the tone for just about everything he does.
"Having that mindset of 'I'm gonna kill it today just because I put that suit on,'" Broussard said.
He's leaving his hotel room in downtown Los Angeles and off to Grand Park, where he's doing a site visit for his Black Menswear flash mob happening Saturday. About 300 men of color will attend wearing their Sunday best. It's a tour happening in U.S. major cities; something Broussard began back in 2017, all to change what he says is too often an unfair image.
"Such a negative portrayal of the Black male," he said. "Myself being part of that portrayal, I felt like I had to do something to change that narrative. So, we just started putting out positive images of Black men that allowed us to be able to tell the true story of who we are."
Broussard is not equating the value of a person by what they wear, he said, but he believes a community of men looking their best is a form of empowerment.
"Suits are typically synonymous with success, with business, with ownership," he said. "So, our focus, again (is) on that success, opportunity, that optimism in our community is why we took the suit approach."
In its second year coming to LA, Hollywood marketing executive Trell Thomas is back again. For him, the event is about celebrating the diversity among Black men.
"It's showing us as humans, as our authentic selves, in different colors and styles and just a different array of Black men, that we're multi-faceted," Thomas said. "We don't come in one shape or form. We come in many shapes and forums."
Still, for Broussard, it's about coming together and trying to change stereotypes.
"Really show that there is unity. No matter how dismal they try to play it, there is unity within our community," Broussard said.