OSHKOSH, Wis. — Raindrops falling into the Fox River is a dreaded sight for Army veteran Christopher Amos.
Amos is the owner of Midwest Rental Company. His company rents pontoon boats and kayaks.
“If it’s raining like this and a customer has shown up to go out and we’ll do our best, do a rain check, get them on a better day,” said Amos. “You’re coming out here to enjoy the day. That’s the last thing I want to do is put you out in a storm.”
Weather is a key part of the job. Amos said by now, he’s used to riding the waves that come with owning a boat rental business.
“Definitely has its challenges with funds… having enough money,” said Amos. “When we’re starting out, getting that insurance is a huge upfront cost. And then also the boats. We bought all our boats, so we own everything.”
Over four years, he and his brother also built a new dock and upgraded the convenience store. As a dad, Amos said he had a dream of building a family business.
And like so many in Wisconsin, he said his family loves being out on the water.
When he took a chance and started Midwest Rental Company during the pandemic, he said business was booming as more people focused on outdoor activities during social distancing.
But then came inflation and increased costs for just about everything.
“Right now, I’m pretty much married to the harbor here every day from open to close, get home late, get up early, come to work,” said Amos. “So, it’d be nice to have enough income where I will have the freedom to hire someone someday. They come in here and do the everyday operations.”
Despite the challenges and regardless of rain, Amos looked out at the water and was reminded of how lucky he is.
“Putting all these activities together for people to come enjoy the waters in Oshkosh, not just on the on the riverbanks, but actually get out in the middle of the river and go and have access to all the lakes,” said Amos. “So, it’s a … it’s a good feeling to be able to get people out there.”
He’s created a career helping people explore the beauty of his hometown by boat.