MADISON, Wis. — Yada Fair Trade and Resale is a volunteer-run boutique shop based in Middleton, but its reach stretches much further.


What You Need To Know

  • Yada was started by Beth Williams with the goal of helping women who have had their lives impacted by sex trafficking

  • The nonprofit organization provides free yearly car care for sex trafficking survivors 

  • The National Human Trafficking Hotline has identified 796 human trafficking cases in the state of Wisconsin since it started in 2007

  • Don Williams said he has helped 20 women with their cars over the last three years

Yada was started by Beth Williams with the goal of helping women who have had their lives impacted by sex trafficking. 

Her husband, Don Williams, said he also cares deeply for women who are struggling to escape a life of sex trafficking. 

While Beth Williams works directly with the women to help them escape their traffickers, Don Williams has found his own way to give back by hosting free car clinics. 

(Spectrum News 1/Cody Taylor)

“Most of them don’t have the money or know anything about maintaining their cars, so it is a great way for them to get help without being taken advantage of,” said Don Williams. 

Beth and Don Williams said there are many barriers that keep women from escaping a life of trafficking, such as housing, kids and financial stability. 

Don Wiliiams said he hopes by offering to fix their cars throughout the year, he can help to tackle some of those barriers. 

(Spectrum News 1/Cody Taylor)

“It also just shows them that there are guys out there that are happy to do something for them who want nothing in return,” said Don Williams. 

The National Human Trafficking Hotline has identified 796 human trafficking cases in the state of Wisconsin since it started in 2007. 

Don Williams said he has helped 20 women with their cars over the last three years. He works alongside eight volunteers. 

Andrew Brian is an elevator mechanic who is one volunteer dedicating his free time to giving back. 

(Spectrum News 1/Cody Taylor)

“It feels good to give back and help somebody that doesn’t have the resources or ability or knowledge to do that themselves,” said Brian. 

Both Brian and Don Williams said everyone has a part to play in combating human trafficking. They said the first step is educating yourself and those around you about what is happening. 

If you are interested in getting involved with Yada, you can follow this link to learn more.