LAS VEGAS — With the big game between the 49ers and the Chiefs on Sunday, there may be more eyes on the game than usual thanks to a certain superstar, Taylor Swift, and her relationship with Chiefs tight end Travis Kelce. Swifties are even showing up in Las Vegas hoping to get a glimpse of the icon.
What You Need To Know
- Taylor Swift and Travis Kelce's relationship has brought a lot of new viewers to the NFL
- Swifties are even showing up in Las Vegas hoping to get a glimpse of the icon while she's in town
- Experts say this year's Super Bowl is expected to have the most viewers in history, which could be thanks to Swift
- Swift is expected at the game after touring in Tokyo this weekend
Karma is the guy on the Chiefs in the Super Bowl - and Swifties in Vegas can’t seem to get enough.
“I’ve like listened to all her songs like hundreds of times and she’s just like amazing," Macy Noble, a Taylor Swfit fan from Canada said.
“I love her songs!” Kara Hugo a Swift fan from the Bay area said, adding that her favorite is “Lavender Haze”.
Whether they’re in town for the big game, a concert or just for fun, all these Swift fans said they’re hoping to get a glimpse of their idol.
“I would be so happy because I love Taylor Swift!” Zoey Garcia, another Swift fan, said.
“I would probably die!" Noble said.
And of course, Kelce has been getting plenty of questions about his girlfriend, with him even being asked at a recent media session to complete the lyrics to one of Swift's popular songs.
The relationship the world has been watching has brought an increase of attention to the NFL and could lead to big numbers for viewership for the Super Bowl.
“The ratings for this year’s Super Bowl are probably going to set a record for being the highest rates Super Bowl of all time," Adam Beissel, an associate professor of sports leadership and management at Miami University, said. "I don’t know if that’s just the natural importance and emphasis that we’ve placed on American football and NFL football in American culture or if it’s also to do with the Taylor Swift phenomenon.”
Experts also weighed in on Swift’s ability to bring in more female viewership than anything the league has done before.
“All of those efforts that the NFL tried to do, they all paled in comparison to literally just having the world’s most famous musician, Taylor Swift, attend a few events," Beissel said.
Despite people’s thoughts on Swift’s involvement with Kelce, it’s clear she has a lot of young girls looking up to her.
“She’s kind of like a role model that like if you wanna do something, it’s possible for you to do it," Garcia said.
Swift is expected to be at the game after performing her Eras tour in Tokyo this weekend.