WAUKESHA, Wis. — Many businesses are finally open again along Main Street in Waukesha after Sunday’s tragic Christmas parade incident. Business owners said the community is working together to remember the victims, as they reopen their doors after most of them closed Monday. 

Dan Schneiderman’s record shop, Vinyl Vault Records, is usually a place you can go to escape life and get lost in some music. On Sunday, it was a place of refuge for many terrified people in Waukesha. 

“The terror and fear on peoples faces are something that I’ll never forget,” said Schneiderman. 

After the chaos at the Waukesha Christmas parade, Schneiderman said he had to close his shop, not only out of respect for the victims, but to to cleanup the aftermath. 

“I physically saw the SUV come down and hit the people,” Schneiderman said. “We heard and saw the people bounce off the car.” 

He said the faces of scared parents is one thing that will always stick with him as he remembers one mother trying to protect her young son inside of his shop. He said he’s never seen anything like this before. 

“I’ve done 18 of these parades and every single one of them is happy and fun,” he said. “Never did we imagine this would happen here.”  

Now, Schneiderman said he is hoping to help any way he can as the community of Waukesha begins to heal.