WISCONSIN (SPECTRUM NEWS) -- As Wisconsin begins to reopen, the state’s chamber of commerce wants to boost small businesses in historic downtown areas.

On Tuesday, the Wisconsin Economic Development Corporation launched “Main Street Wisconsin,” on retail database connecting online shoppers with more than 200 small businesses from Kenosha to Viroqua. The markertplace allows shoppers to browse hundreds of Wisconsin businesses using one searchable database. User can search by location or by product. The site offers everything from  t-shirts and toys to jewelry and records.

“Our Main streets are facing a real challenge,” WEDC CEO Missy Hughes said. “The Main Street marketplace is an effort to bring the online opportunities to the small retailers across the state.”

In downtown West Allis, Record Head has sold vinyls, cassettes and electronics for nearly 50 years. The store’s online shop helped offset the loss of in-store revenues during the pandemic. The WEDC hopes as shops reopen and adjust to in-store safety protocols, they will also be able to reclaim some of the business lost over the years to online retail giants.

To search through the new WEDC directory, click here.