COLUMBUS, Ohio — Decision 2024 is in just over 10 weeks, and on November's Election Day, Ohioans will vote on the Ohio U.S. Senate race.

Ahead of November, both Republican Bernie Moreno and Democrat Sherrod Brown are spending a lot of money on their own campaigns. The U.S. Senate race remains one of the most expensive races this election cycle.

What You Need To Know

  • The Ohio Senate Race is one of the most expensive in this election cycle 

  • U.S. Senator Sherrod Brown and Bernie Moreno are squaring off, and ahead of November are spending a lot on advertising

  • Both campaigns are spending a lot of money 

"They're doing almost everything because they have enough money to do almost everything," said Peter Loge, who is the director of the School of Media Affairs George Washington University. "Last I checked, there's something like nearly $310 million already spent or committed to be spent on television advertising in the Ohio Senate race. A lot of that was obviously the Republican primary, but a lot is yet to come." 

Moreno just put forth nearly $25 million to spend on an ad-drop that will include TV, radio and streaming platforms. According to Adimpact, outside spending from Super PACS helping the Moreno campaign has nearly surpassed $130 million.

"I think the Moreno campaign said, 'let's let Sherrod Brown be up early. No one's really paying attention and let's go up later when folks are starting to engage in the race.' And I think that's what we've seen Moreno do now is he's saying, OK, we're getting close to Labor Day," said Matt Dole, a Republican campaign strategist. "And, so different tactics work for different groups, but TV still works for persuading voters. It is still overwhelmingly the way you reach the most persuadable voters with your messages. So TV's vitally important and then it comes down to we always tell our candidates that we want efficient communications." 

Meanwhile, Brown is no stranger to campaign spending either. Adimpact suggests his campaign has set aside nearly $45 million for adbuys ever since April. That’s on top of nearly $150 million that Democrats are spending for him as well. 

"Voters are really tuning in to the election now," Loge said. "The conventions are over, roll back, back to school rights, and fall is hitting. So now is when you want to grab people, when they're paying attention, right where you have to get their attention to get them to turn out to the polls."