TEXAS — Edible Arrangements’ parent company, Edible Brands, has debuted an e-commerce platform for THC-infused goods.

The website, Edibles.com, launched in Texas on March 20 and plans to expand rapidly into legal markets across the Southeast, including Florida and Georgia.

“The hemp industry is evolving rapidly, but consumers still face challenges with perception, education, and accessibility,” said Somia Farid Silber, CEO of Edible Brands. “We’re making it easier than ever for consumers to access premium, vetted products with the convenience they expect today.”

The company is also planning to launch a brick-and-mortar retail sector with a flagship store in Atlanta’s Inman Park neighborhood.

“This is a defining moment for the hemp industry,” said Jake Bullock, co-founder and CEO of Cann. “A high-quality marketplace like Edibles.com has the power to reshape the future of THC products and drive the long-term industry growth we’ve all been working toward.”

This move to launch in Texas comes a day after the Texas Senate voted to pass a bill to ban THC products statewide. The bill heads to the House for final vote.

If passed, the ban would begin on Sept. 1.