CINCINNATI, Ohio — The wait is over, and the Cincinnati Music Festival is here.

Legendary singers will take the stage inside Paycor Stadium, but outside you’ll find crowds gathered around another stage with even more performers.

There are also vendors and food trucks, right at Fountain Square. This is all expected to make a significant economic impact on Cincinnati.

“Combined from the weekend, $100 million of economic impact, tourism dollars, hotel dollars and importantly, small business dollars through a lot of the activities that we have over the course of the weekend,” said Damon Jone, spokesperson with Festival Sponsor, P&G.

Organizers hope this will bring out 90,000 people by the end of the festival weekend.

Here are some pictures from Friday: