WESTLAKE, Ohio — Barry French is setting up what could be the future of physical health.

• Uses computer-based simulation to evaluate the mind and body
• The company has clients all over, including college football's last 3 national champions
• The technology can also be used outside of sports for those needing physical therapy

"I grew up in this environment and knew it was always my greatest passion to be able to give back to the world and give back to people," said French, founder and CEO of Trazer.

And he found a way to do that through Trazer — technology that uses computer-based simulation to evaluate the mind and body.

"We want to ensure the brain is properly functioning, and that we improve the brain performance, but also look at how he performs from a movement standpoint. And by looking at both, we can get a very good understanding at how well the wholistic human is working and then what we need to do to improve and then provide the mitigation performance around that area,” explained French.

"You can imagine if you can, an ankle, or a knee, or a hip injury, we want to know how well you can push off that injured ankle, knee or hip, and then how well you can dampen the forces on that leg, so then that clinician can then take that information to better quantify where you’re at today, and how they can better improve you over time,” French said.

French says the company now has clients all over, including college football’s last three national champions, but he says this technology can also be used outside of sports for anyone needing physical therapy.

"Having Alabama and Clemson last year in the National Championship was fantastic for us, but it was also fantastic to see the impact that our technology was making on such a large, large scale with both of those programs, and then again this year with LSU and Clemson.  

Trazer began as a simulator to get kids more active, started by the company’s patriarch Barry French Senior, who passed away a little over a week before this interview, on his son’s birthday.

But French’s technology carries a legacy his son is determined to grow.

“I know he’s still looking down. I can hear him talking to me. And my greatest passion, my greatest enthusiasm, is taking what he built and using that to change the world, and I mean that wholeheartedly, and change millions, if not billions of people’s lives simultaneously,” said French.