OHIO — Major League Soccer and Columbus-based Jeni's Splendid Ice Cream are teaming up to release a limited-edition flavor for the upcoming 2024 MLS All-Star game.


What You Need To Know

  • The flavor, Cookies & Cleats, will be available starting Saturday, July 20

  • The flavor includes dark chocolate and truffle-like cookies with white chocolate flecks in a vanilla-scented cream

  • However, the flavor will only be available in Columbus at some Jeni's locations and events

The flavor, Cookies & Cleats, will be available starting Saturday, July 20. The flavor includes dark chocolate and truffle-like cookies with white chocolate flecks in a vanilla-scented cream, according to a release.

"We are huge soccer fans at Jeni’s and are so excited to partner with MLS to bring Cookies & Cleats, a limited-edition ice cream that celebrates the spirit of soccer, to fans and ice cream lovers in our hometown of Columbus,” said Stacy Peterson, Jeni’s CEO, in a release. “We are on a mission to bring people together over ice cream and are thrilled to be part of this exciting All-Star week.”

However, the flavor will only be available in Columbus at some Jeni's locations and events. 

From July 20 to July 24, fans can get a scoop at the following places and events:

  • MLS All-Star Soccer Celebration from July 20 to July 21 at 218 West St. 
  • An MLS All-Star branded ice cream truck that will travel around the city on July 22
  • Jeni's Short North and North Market locations from July 22 to July 24

“In bringing the MLS All-Star Game to Columbus, there was no better way to celebrate the city, and the ‘best of’ spirit of MLS All-Star then to collaborate with the beloved Jeni’s Ice Creams,” said Jesse Perl, vice president of MLS Brand Marketing, in a release. “We’re excited to share Cookies & Cleats with fans this summer, and tap into the Jeni’s tradition of remixing the classics.”

The All-Star game is on July 24 and starts at 8 p.m.