CINCINNATI — This Black Friday might not look the same. New numbers show not as many are expected to hit the stores in person. As Black Friday traditions change, local businesses are trying to adjust to keep up.

“I don’t even really think I slept. I might’ve took a nap at like maybe 11 at night and then got ready at three in the morning to hit the stores. It would be crazy,” said business owner Melissa McGhee. 

McGhee said shopping on Black Friday used to be a tradition for her.

“That used to be my favorite thing, getting TVs, any type of electronics,” said McGhee. 

This year that’s all changed this year, because instead of shopping herself, she’s now a shop owner. She’s been trying to get more shoppers to come to her beauty supply store, Hair Plus, in Cincinnati.

“It’s always been a long-term goal of mine and it finally happened a million years later,” said McGhee.

She said getting shoppers to physically come in to buy what she has in stock can be a challenge. 

“I feel like we all have those little specific things that we just want for ourselves so trying to keep a little bit of everything for everybody so that’s the difference for me is trying to make sure I keep something for everybody,” said McGhee.

She’s hoping that making deliveries and online sales will help get more customers and, according to recent research, it just might.

A new nationwide survey shows 68% of shoppers plan to shop online while 27% plan to shop in-store this Black Friday.

According to that same report, more in-person shoppers might also just be changing traditional Black Friday shopping to Saturday. It shows 36% of shoppers are planning to buy in-store on Small Business Saturday.

For someone who went from avid shopper to store owner McGhee is hoping the holiday shopping sales will be enough not just to get back in the black but to help her expand to open a third store.

“The most rewarding part about it is, it’s something that you always tried to do and like you had a vision and you actually did it,” said McGhee.