CINCINNATI — The city of Cincinnati is exploding with “Who Dey” pride as the Bengals continue their playoff run to Super Bowl LVI, and one hospital is helping give the team’s youngest fans a jumpstart in cheering the Bengals on.

The Christ Hospital Health Network is celebrating the Super Bowl trip with a limited-edition “Born to Rule” onesie.

“These bundles of joy will be ready for a new era in Cincinnati,” the hospital said in a press release.

The onesie is for all babies born Super Bowl weekend at either the system’s Mt. Auburn or Liberty Township birthing centers.

“These ‘Born to Rule’ onesies are the latest in our line of limited-edition designs given out to newborns on special days of the year,” the press release said. “The goal is to surprise and delight new parents and make their special day even more special.”

The wording on the clothing is similar to the evolving social media campaign the Bengals have used during the 2021 season and playoffs.

The team used “Rule the Jungle” during the season to reference Paul Brown Stadium’s nickname of The Jungle. The phrases “Rule the Playoffs” and “Rule the AFC” also were used leading up to the Super Bowl campaign to “Rule it All.”

The Bengals play the Los Angeles Rams at the Rams’ home stadium, SoFi Stadium on Feb. 13 at 6:30 p.m.