WORCESTER, Mass. - Doctors at UMass Memorial Medical Center are trading in their white coats for something a little more fashionable to help raise awareness for cancer.

Local medical professionals, city leaders and cancer survivors are getting ready to strut the catwalk Friday at the first annual Vintage Fashion Show. The fundraiser aims to raise money and awareness for colon cancer and research. Organizers are hoping to raise more than $20,000 for the cancer division, caretakers and patients in the hospital.  

Each of the 20 models will be showing off some vintage clothing on the runway.

"The excitement level of the fashion show is absolutely phenomenal," said Barbara Kupfer, founder of Colorectal Cancer Alliance of Central Mass. 

"It is going to be really exciting," said Brenda Brown, founder of RollForCancer. "We have the mayor of Worcester who is one of our models. We have three major cancer doctors here at UMass who are models in the show. It is going to be an exciting event. We just want to bring awareness to the public in order to get people screened for their colonoscopies."

The event is from 5:30 p.m. to 10:00 p.m. at Union Station. Tickets are available on EventBrite or at the door.