WORCESTER, Mass. - The Massachusetts Good Neighbor Energy Fund is encouraging people who can't afford to keep their heat on to reach out during this cold stretch. 

The fund helps people who are in temporary financial difficulty and don't qualify for state fuel assistance programs. Marie McCabe, chairperson of the 2023 Good Neighbor Energy Fund campaign, said qualifying households should take advantage of the resource. 

"With today's higher prices for basic needs like food and utilities, combined with dropping temperatures, moderate income households should know that they can turn to the fund for assistance," McCabe said. 

The fund is overseen by The Salvation Army, which is also helping communities out by extending hours at some locations so people can stay warm. 

At the Salvation Army Corps Community Center in Worcester, Sally's Place can provide free meals for people who need them, and will be open until 5 p.m. during the frigid weather. 

"I think right now we're seeing a lot more people coming in for everything," said Major Paul Pelletier. "For food, for shelter, for utility assistance. I was just talking with my office manager the other day and he said he's processed more applications for the Good Neighbor Energy Fund than he ever has."

To keep up with the demand, the Salvation Army and local energy companies are aiming to raise $500,000 through the annual "Give the Gift of Warmth" campaign. 

For more information on the Good Neighbor Energy Fund and to find out whether you qualify, visit the fund's official website.