WEST BROOKFIELD, Mass. - The 29th annual White Christmas in West Brookfield brought hundreds out to town center on Sunday.

There were holiday-themed activities to get people ready for the season.  Families had the chance to visit with Santa, decorate gingerbread houses and explore local small businesses selling many holiday items.

Organizers said it's a chance to not only get into the spirit, but also an opportunity to tour the town. 

The celebration takes place the first Sunday of December each year. The festivities concluded with the lighting of the town's holiday tree.