WORCESTER, Mass. - The kickoff event for the fifth year of POW! WOW! Worcester was celebrated at Redemption Rock Brewing Co. on Saturday.
The POW! WOW! murals can be seen on various walls across the city, and this year's theme is “Celebrating Youth.”
The kickoff event featured live music, food trucks, and local nonprofits.
Redemption Rock CEO and co-founder, Danielle Babienau, is happy to host the event and be a part of the community.
“I think it's amazing, especially everything that we've been through in the last year and a half. It's a great way to celebrate, get people outside, get people to celebrate local art, as well as local youth and just the community in general,” Babineau said. “We kind of got involved with jumping off each color. Each year for POW! WOW! is a different color and this year being the fifth anniversary it's the gold year so that's kind of what we jumped on and ended up doing the gold glitter beer as a way to pay tribute to that."
The “Sh-Booms” glitter beer can design was created by a POW! WOW! Worcester muralist. The beer is available on tap and in four packs at Redemption Rock.