LOUISVILLE, Ky. — Kentucky Derby Festival (KDF) and Courtesy Cadillac are giving fans a chance to win a new Cadillac during the 2025 festival.

What You Need To Know

  • Kentucky Derby Festival fans have a chance to win a new Cadillac

  • The pink Pegasus Cadillac was unveiled Monday at the Courtesy Cadillac dealership in Louisville 

  • It’s a 2025 Cadillac CT4 Luxury Sedan wrapped in the Derby Festival’s signature pink and teal Pegasus pattern

  • Fans 18 and over can complete an online registration between April 7 and May 3
 

The pink Pegasus Cadillac was unveiled Monday at the Courtesy Cadillac dealership in Louisville and will be showcased at events this spring. It’s a 2025 Cadillac CT4 Luxury Sedan wrapped in the Derby Festival’s signature pink and teal Pegasus pattern. Digital EFX of Louisville worked closely with Courtesy Cadillac and Derby Festival teams to design the creative customized wrap to replicate the festival’s signature pink and teal Pegasus pattern. 

“The Kentucky Derby Festival has a long history with Cadillac, dating back more than five decades. This special promotion with Courtesy Cadillac gives fans a chance to win one of their own,” said Matt Gibson, Kentucky Derby Festival president and CEO. “Wrapped with the festival’s signature pink and teal Pegasus pattern, it will be easy to spot around town and at upcoming events.”

Cadillacs have been synonymous with the Derby Festival since the 1970s. Courtesy Cadillac joined the festival as the official luxury vehicle in 2023 and sponsor of the Fillies Derby Ball.

“We are proud to continue the Cadillac tradition with the Kentucky Derby Festival,” said Joe Simoneit, owner and managing partner of Courtesy Cadillac. “Seeing the Pegasus Cadillac around the community will help get everyone in the Derby Festival spirit and we hope one lucky winner will get to drive a new Cadillac home.” 

Fans can get a closer look at the Pegasus Cadillac at festival events including:

  • Republic Bank BourbonVille (April 17)
  • L&N Federal Credit Union Great BalloonFest (April 24-26)
  • Cars & Coffee Presented by Mecum Auctions (April 26)
  • Zoeller Pump Company Pegasus Parade (April 27)
  • Commonwealth Credit Union WineFest (April 29)
  • Shepherd Insurance Great Steamboat Race (April 30)

To enter, fans 18-years-old and older can complete an online registration between April 7 and May 3. Six hundred registrants will be randomly selected to participate in a Lucky List Contest, where they will try to put eight items in a specific order. The first entrant to correctly submit the winning list will win a Cadillac. If the items are listed correctly, a winner will be announced on or about Wednesday, May 7, 2025. There is no guarantee there will be a winner. The contest is limited to one entry per name, email and phone number. 

To stay informed about everything KDF, Kentucky Oaks or Kentucky Derby, check out Spectrum News 1’s special section.

Laya Gilpin - Digital Producer

Laya Gilpin is a digital producer for Spectrum News 1 in Louisville, Kentucky. She joined Spectrum News as a television producer in 2021 and was promoted to digital producer in 2025. She received her Bachelor of Arts Degree, Communication Arts and Media from Concord University in West Virginia in 2020.