LOUISVILLE, Ky. — It’s hard to believe, but it is only 63 days until Thunder Over Louisville, the official kick-off to the Kentucky Derby Festival.
Friday, the KDF unveiled the official 2025 poster as it was coming off the printing presses at Welch Printing in Louisville. The poster, called “A Season of Love,” was created by artist Kim Perry.
“The inspiration for this year’s poster stemmed from the vibrant energy and sense of community that the Derby Festival embodies. I aimed to capture that joy, tradition and excitement that define the event,” Perry said. “I also wanted the poster to serve as a love letter to Louisville… celebrating its rich culture and the incredible sense of togetherness that the Derby Festival brings to life.”
Perry used oil paints and a palette knife to create texture in her piece. The images she focused on spotlight all the Kentucky Derby Festival offerings. From balloons, fireworks and even the paddlewheel of the Belle of Louisville, the colorful art piece captures the spirit of the city at Derby time.
Perry’s design won’t just be featured on the poster. The artwork will be used on a slew of merchandise, including sweatshirts and t-shirts.
“Kim’s use of bold colors against a night sky provide a unique contrast in this year’s design,” said Jennifer Morgan, Kentucky Derby Festival Director of Merchandising.
Posters and merchandise are available to buy online. Merchandise will be available at select Kroger stores and A Taste of Kentucky beginning in March. The poster sells for $30, but there are 500 limited edition, signed posters selling for $60.