GEORGETOWN, Ky. — Blue Run Spirits is being acquired by Molson Coors as the first branch of its Coors Spirits Co., the companies announced Tuesday.
Based in Georgetown, Blue Run launched in Oct. 2020 and already boasts several awards, including Best Small Batch Bourbon (11 years & older) and Best Single Barrel Bourbon (11 years & older). The premium whiskey brand announced plans to build a distillery in Kentucky back in March 2023.
In tandem with the acquisition, Molson Coors has established Coors Spirits, an expansion of its existing spirits business, which will house Blue Run, Five Trail Blended American Whiskey, Barmen 1873 Bourbon and future innovation.
“Molson Coors has been on a journey to broaden beyond our beer roots and build powerful brands in growing categories, and Blue Run joining us is an exciting next step as we establish Coors Spirits Co.,” Molson Coors’ Chief Commercial Officer Michelle St. Jacques said. “Blue Run has accomplished in three years what many brands hope to do in a generation and has done it at the luxury end of the whiskey category."
Currently available in 31 states, Blue Run, with its trademark butterfly medallion on the bottle, can be found at retail and on-premise accounts in every region of the U.S and online.
Blue Run has three new whiskeys ready for release later this summer and into the fall, officials said.
“Since launching Blue Run, we have always strived to do things a little differently to truly embrace today’s younger, more diverse generation of whiskey drinkers,” Montgomery said. “We are humbled by how the whiskey community has embraced our vision and that Molson Coors wants to join and support us in this journey.”